Target Market Segment Strategy

Our market segmentation strategy organizes your customer or business base along demographic, geographic, behavioral, or psychographic lines—or a combination of them.

Market segmentation is an organizational strategy used to break down a target market audience into smaller, more manageable groups. A customized customer experience leads to loyalty, better brand recognition, and ultimately higher profits for a product or service.


The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyze your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.
  7. Additional resources.

The most common bases for segmenting markets are as follows:

• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioristic Segmentation
• Volume Segmentation
• Product-space Segmentation
• Benefit Segmentation